Poultry Processor

New Product Development

At Foodmaker, our NPD team brings together creativity, technical expertise, and industry insight to help poultry manufacturers turn ideas into market-ready products quickly and effectively. We know taste is everything, so we balance innovation, compliance, and cost — without ever compromising on flavour.

Here’s how we can support your poultry development:

• RE-SPICE reformulating classic poultry recipes to meet modern consumer expectations

• MATCHING precisely replicating seasoning blends, with scope to enhance and optimise

• COST REDUCTION creating smarter blends that reduce spend while keeping flavour bold and consistent

• ON-TREND INNOVATION flavours inspired by global cuisines, health trends, and evolving lifestyles

• FOOD SAFARI exploring global flavour journeys to inspire your next poultry concept

• FREDA our exclusive in-house tool to spot what’s trending in the marketplace

With Foodmaker, you gain a partner who understands poultry inside out — delivering the blends, insight, and expertise you need to create products that stand out on taste, quality, and reliability.

Have an idea for your next poultry flavour? Let’s develop it together.

Poultry Glazes

Our best-selling poultry glazes and rubs are carefully crafted blends of herbs and spices that rehydrate during cooking to create a sticky, glossy coating or a bold dry finish. Both enhance flavour, boost succulence, and add irresistible visual appeal — without drip loss.

Whether you’re producing chicken breasts, thighs, drumsticks, or wings, our glazes and rubs are designed to elevate your products with rich colour, mouthwatering shine, and unforgettable taste.

Why choose our glazes & rubs?

• Adheres firmly to the meat for even coverage and lasting flavour

• No drip loss for maximum yield and quality

• Clean label options to meet today’s market demands

• Choice of flavours delivering consistent results every time

From bold and spicy to sweet, savoury, and globally inspired favourites, we’ll work with you to develop solutions that are uniquely yours.

Ready to create chicken with standout flavour?

Glazes click here to see some examples.

Rubs & Coatings

Our Crumbs & Coatings are the perfect way to add value and variety to your poultry and products. Designed to transform everyday cuts into delicious ready-to-cook options that catch the eye and tempt customers. With a wide choice of colours, flavours, and textures, our coatings not only enhance taste but also improve visual appeal and presentation.

Benefits of using our Crumbs & Coatings:

• Fast & easy a simple way to create value-added products with minimal effort

• Wide range of flavours, textures, and colours

• Enhances both taste and visual appeal

• Sales growth helps attract new customers and encourages repeat purchases

Ready to create chicken with standout flavour?

Rubs & Coatings click here to see some examples.

Stuffings

At Foodmaker, our stuffings are crafted to deliver authentic flavour, reliable performance, and clean label appeal. From traditional pairings to modern twists, we help manufacturers create products that satisfy consumer expectations and perform consistently in production.

The Foodmaker Difference:

• Bold Flavour Profiles seasonings tailored to complement poultry, pork, or plant-based dishes

• Moisture Control blends that hold structure, reduce water loss, and stay succulent

• Clean Label Options free from artificial colours, E-numbers, and unnecessary additive

• Versatile Formats solutions for ready-to-cook packs, frozen products, and foodservice

• Consumer Appeal familiar, comforting taste with premium ingredients and natural flavours

With Foodmaker, your stuffings deliver on flavour, functionality, and consumer confidence every time.

Stuffing examples click here

Enhancers, Binders & Brines

We offer a comprehensive selection of functional ingredients specifically developed to enhance the quality, performance and taste of poultry and food products. These ingredients are carefully chosen to improve texture, boost yield, strengthen binding, extend shelf life and flavour, helping manufacturers deliver consistent results across every batch.

We’ve got a whole toolkit of smart ingredients to help your poultry and food products shine. Here’s what they bring to the table:

• Better performance – boost texture, improve yield, strengthen binding, and keep products fresher for longer

• Flexible solutions – from trusted classics like phosphates and starches to clean-label options that meet today’s consumer demands

• Efficiency gains – cut waste, save time, and hit that perfect balance of flavour, appearance, and consistency

• Expert support – our technical team are ready with practical advice to match the right ingredients to your process, keep you compliant, and delight your customers

Great food’s simpler with the right ingredients and know-how. We’ll help you get it right every time with smart solutions, clear advice, and a team that cares.