DEVELOPMENT HUB

BRIEFING

Innovation starts with your idea!

Tell us what you’re working on — whether it’s a new product launch, a reformulation, or a fresh twist on an existing recipe. Describe the flavour you have in mind and the experience you want your customers to enjoy.

We’ll also need to know about any key requirements: allergens, dietary considerations, or specific product claims you’d like to highlight. The more detail you share, the better we can tailor your solution.

Once we have your brief, our development team gets to work straight away we’ll create and send you a sample — ready for you to test, taste, and take forward.

Brief Us

NPD TEAM

Our NPD team combines creativity, technical know-how, and industry insight to turn ideas into products quickly and effectively. We strike the right balance between innovation, compliance and cost all while keeping taste at the centre.

What we do best:

• RE-SPICE refreshing or reformulating your products for modern demands

• MATCHING precise replication of existing blends, with scope to enhance and optimise

• COST REDUCTION smarter formulations that cut spend without cutting flavour

• ON-TREND INNOVATION flavours shaped by emerging cuisines, health, and consumer lifestyles

• FOOD SAFARI a journey of global flavours

• FREDA our exclusive in-house tool to spot what’s trending

Our NPD team blends creativity, science, and industry smarts to deliver ideas that work—and work fast. We balance innovation, compliance, and cost without compromising on flavour.

RE-SPICE

RE-SPICE turning tired recipes into fresh favourites

Is your recipe losing its spark? Does your blend cost too much or underperform?

Our RE-SPICE service gives seasonings a fresh lease of life, focusing on what matters most:

• FRESHEN UP from simple tweaks to full seasoning overhauls that deliver

• CLEAN LABEL seasonings with simple, recognisable ingredients consumers trust

• COST REDUCTION smart solutions that reduce spend, not standards

Your RE-SPICE Journey Starts Here

RE-SPICE - FRESHEN UP

We believe every product has the potential to be refreshed and reimagined to stay current and perform at its best.

It’s not about changing everything — it’s about:

• Reviving flavour when a blend feels tired or outdated

• Adjusting top notes to reflect current taste trends

• Enhancing performance for real-world production

• Adding depth with natural umami elements

• Provenance introducing a twist for freshness and character

Revive. Refresh. Reimagine.

Brief Us

RE-SPICE - CLEAN LABEL

Allergen-Free & Clean Label Solutions

Whether you’re aiming for cleaner labels, allergen-free certification, or just peace of mind for your customers, we deliver clever re-spicing that makes products compliant, market-ready, and above all, delicious.

We make it possible to:

• Boost flavour with natural umami ingredients

• Remove and replace allergens with safe, smart alternatives

• Swap out artificial colours and E Numbers without compromising shelf life

• Reduce salt, sugar, or fat while keeping flavour bold

Modern demands. Real flavour. Delivered.

Brief Us

RE-SPICE - COST REDUCTION

Ever wondered if your blend could work harder for your bottom line?

Our Cost Reduction service combines smart software, ingredient benchmarking, and lab analysis to highlight potential savings—without losing the flavour impact your customers love.

Here’s how we do it:

• Ingredient cost mapping and benchmarking

• Analysing blend efficiency and recipe overlaps

• Reformulation lab tested to protect taste and performance

• Optimise packaging for production efficiency

• Reduce cost per kilo while keeping flavour bold

With 60+ years of flavour expertise, we know how to balance cost with taste. Data leads the way, but it’s our people who make the difference.

Smarter costs. Smarter blends

Your COST REDUCTION Journey Starts Here

MATCHING

Seasonings that match, compete and save

Ever wondered what your seasoning is really worth?

Our matching service identifies your blend’s key ingredients and flavour drivers, while uncovering ways to optimise and refine it.

Our MATCHING service helps you replicate, improve, and deliver performance:

• FLAVOUR CROSSOVER flavour fusion made simple

• COMPETITOR COMPARISON Know the competition, stay ahead

• COST REDUCTION smart solutions that reduce spend, not standards

• SENSORY TESTING online triangle testing confirms flavour differences and consumer perception.

Match it. Improve it. Save with it.

Your MATCHING Journey Starts Here

MATCHING - FLAVOUR CROSSOVER

Cross-Category Flavour Innovation

Discovered a flavour on the rise? With flavour crossover, we translate those tastes into new product ranges.

We make it possible to:

• Adapt trending flavours into sausages, burgers, chicken and beyond

• Ensure compliance without losing flavour impact

• Deliver cross-category flavours to customers in exciting new formats


Trending flavours. Bigger opportunities.

Brief Us

ON-TREND INNOVATION

Our team specialises in turning emerging insights into mouthwatering concepts that excite the palate and meet the brief. With bespoke development menus tailored to retail, foodservice, or ready-meal solutions, we help bring your ideas to life.

We make it possible to:

• Spot what’s next turning flavour insights into trend-backed concepts that excite and deliver

• Tailor to your market bespoke solutions for retail, foodservice, and ready-meal markets

• Immerserive Seassion experience flavours live in our Corby kitchen with guided tastings

• QR Code Feedback share instant scores and comments, with results displayed at the end of the session

• Clear Outcomes winners and runner-ups summarised on the spot, followed by a next-day report

Innovation in action. Ideas alive. Shape your next big idea.



ON-TREND INNOVATION Starts here

FREDA

FREDA — is our exclusive in-house flavour forecasting tool for the UK and Irish markets. It tracks product launches, ranges, and flavour innovations to show what’s trending.

What FREDA Tracks.....Almost everything that matters.

Here's a few highlights:

• Brand activity across core and premium ranges

• Flavour crossovers between categories

• Price shifts and value-tier movements

• Health and sustainability claims (low salt, plant-based, eco-friendly, etc.)

Why it matters:

• Plan NPD with confidence

• Spot trends before they hit mainstream

• Respond quickly to consumer shifts

• Stay competitive across categories

Every week, FREDA equips teams and customers to innovate faster, smarter, and stay ahead of the competition.

Flavour. Insight. Advantage.

Your FREDA DEMO Starts Here

FOOD SAFARI

Nothing beats first hand experience - that’s why we go on a FOOD SAFARI.

We explore restaurants, street food, farmers markets and independent retailers to see and sample what’s shaping the market.

Trend reports are useful, but actually tasting what’s out there tells us what’s real.

These tours give us the insight to:

• Spot flavour trends before they hit the mainstream

• See how global cuisines and formats are influencing local tastes

• Gather practical inspiration that can translate into production-ready blends

Back in our development kitchen these ideas are transformed into seasonings and blends that keep our customers one step ahead.

Fresh flavours. Real insight. Actionable ideas.

Book Your FOOD SAFARI Here